For example if I were to just scroll through my Facebook feed, not reading what the content actually says, I would assume that many of my Facebook friends are in favor of Donald Trump, but that is not the case when I take a closer look. Many friends are sharing pictures, articles, or videos or things Trump said that they don't agree with. They share these posts they do not like because they want their friends to disagree with these statements also. They hope that by sharing these posts it will somehow change their friends opinion to take the stand that they do as well. Some of these posts that they are sharing are not even accurate information, which is very misleading. By sharing these posts they are only giving more attention to candidates like Trump who they do not even like. An example of a post that has been shared multiple times on many social media site would be this picture (below) of Trump talking about Republican voters in an interview with People Magazine in 1998. This post went viral a little while back only to learn that Trump never actually said this. It was a made up post to try and get Republican voters, angry enough with him to not vote for him. This post gave Trump so much attention because people could not believe that he said this and some were angry. When this post turned out to be false, Trump was still getting attention and people realized they no longer could be angry because of this post.
Now there is the other hand when it comes to a political election bad publicity is going to have an effect on the candidates. You can say that they need a good reputation to gain voters and the bad publicity will do nothing but hurt them. There is two sides to good publicity and bad publicity and whether you want to argue if they're both good or not, but when it comes down to it and publicity these candidates are getting is giving them more attention and name recognition. People will start taking interests in these candidates because they hear lots of news about them. And in this tricky system of trying to become president, getting attention from the people is an important part.
Sources:
https://s-media-cache-ak0.pinimg.com/736x/0b/28/3a/0b283a5a331d8fec94b3ffdd94e658ba.jpg
http://www.nytimes.com/2010/10/31/magazine/31fob-consumed-t.html?_r=0
https://www.gsb.stanford.edu/insights/when-bad-publicity-good


