http://www.nytimes.com/2014/03/20/us/politics/racing-to-deadline-white-house-plays-to-young-in-health-care-push.html?ref=us

The New York Times article is focused on the target audience for health insurance. Recently, Denis R. McDonough, the White House chief of staff to attract young people to sign up for health insurance through the media. According to McDonough, a new website that features games, videos, and athletes that explain the benefits of health care. Ultimately, the Obama administration has created a new kind of HealthCare.gov. Why the change? By March 31, the administration has to acquire another 1,000,000 sign ups to meet their goal for the end of the enrollment year. Originally, seven million were bought into the insurance, but after its crisis, more than 1 million had cancelled their health care with the administration. In order to attract young men, the White House is using March Madness to advertise health care. I chose this article because I find it interesting about how politics have become more social and less political. What is your opinion? Do you think that this website is positive or negative? Will young people sign up without learning about the cons of health care because the website appeals to them?