Running for President is certainty easier when people know your name. This election we see two people, Jeb Bush and Hilary Clinton, with famous names squarely in the mix. The lifeblood of politics is money, not ideas, and those with it and those who have donors lined up are in a much better position than those without. Senators and Governors are used to being well know in their home states, and have the ability to raise money for their elections. Running for President is a whole different game, unless you are a political science major most of the candidates are known outside their state of region. Bush and Clinton are in the best position to take advantage of their name and have access to large donors, other candidates need to connect with a portion of America and show they are relevant and hope they attract a few large money donors to raise cash. Cash ultimately decides how far they go in the process.
http://www.ibtimes.com/2016-presidential-election-will-name-recognition-give-candidates-boost-1880280
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